BGO Entertainment – a rapidly growing producer of game software
BGO Entertainment company is one of the youngest representatives of the gambling industry. Founded in 2011, originally it was named xBingo. An exclusive software platform designed to run lotteries was released under the same name as a first development of the manufacturer.
In 2012 the company received the status of gambling operator. Its founders, Richard Skelhorn and Alexander Holt, rebranded BGO company and began exploiting global market of the online gambling industry. The new purpose of the developer was to market the best casinos, bingo platforms and gaming machines under a single brand.
The original strategic approach to the company's development, creative marketing, and operational supremacy enabled BGO to become one of the most dynamic and successful representatives of the online gambling industry. The real victory for the developer was the conclusion of a partnership agreement in 2014 with one of the largest market participants – the Playtech company. The subject of the agreement was the joint activities aimed at the establishing of a joint venture for profitable gaming presentation and widening a consumer audience. This strategic move has allowed BGO to focus on the investments and the development of new strategies to attract the interest of the players.
Today, the BGO casino offers the best slot machines of its own production and products of most known software developers. The institution has brought slots from IGT, NetEnt, Microgaming and Playtech. The expansion of the range of mobile casino games is foreseen.
BGO slot machines
As co-founder of the company Alexander Holt says, the value BGO platform lies in the ability to provide access to an extensive collection of games that can be found only in the company’s casino and in no other gambling institution on the web.
The company has started producing own slot machines only in January 2014 after receiving an official license from Alderney Gambling Control Commission. The first slot of BGO, created under the direction of Andreas Bexelius, was called Jurassic Island and dedicated to the hunt for dinosaurs. Designed as a twenty-five-line and 5-reel device it is endowed with attractive bonus functions: Expanding Wilds and Free Spins.
This was followed by the releases of other gaming machines:
- Murder Mystery – a mysterious murder. Forty-line slot is endowed with five different bonuses, which are activated randomly one at each spin. Others are run by three Scatters on the playfield. RTP is 96,5%;
- Jungle Trouble – a device with symbols designed as hand-painted pictures. Distinctive features of the slot are classic symbols and the multiplier option;
- Aladdin & The Wild Genie – another interpretation of the fairy tale about Aladdin and the Genie from the magic lamp. There are free spins with increasing payout ratio.
- Jekyll & Hyde – twenty-five-line slot machine with the plot based on the famous novel by Robert Stevenson. The device is endowed with a bonus option of free spins with a multiplier or extra Wild symbol.
Although the range of slot machines is not too wide, they are characterized by excellent quality, fine RTP, attractive bonus features. BGO's own games are represented only in the casino of the company. Along with the browser-based versions of slot machines, the site offers mobile versions for smartphone or tablet.
“Star” promotion of BGO company
BGO Entertainment company is distinguished by an interesting approach to its promotion strategy. The creators believe that the popularity of a company representative plays an important role in attracting user attention.
So, the official “face” of the company is Dan Bilzerian, a professional poker player from the USA. “Unshaven playboy”, as he is called by fans, starred in commercials and many television broadcasts. Commenting on the signing of the contract, he announced that he was glad to cooperate with the developer. And the point is not only in financial terms of the contract. Bilzerian assures that the joint work will yield a number of benefits to both parties.
The conclusion of a partnership agreement with the well-known socialite and actress Paris Hilton became a memorable event. An infamous representative of “star” beau monde will be engaged in the promotion of online gambling in general and BGO company in particular. In addition to Paris, an English actor Verne Troyer, who gained fame after the release of the movie “Austin Powers”, will also take part in the shooting of commercials.
According to BGO co-owner Richard Skelhorn, the company expects a significant effect through the work of the stellar duo. The previous campaign conducted on television gave excellent results. Richard hopes, the new campaign will help increase the popularity of BGO Games in the UK in terms of large-scale changes in the laws governing the market.